Experience & Skills required:
Facebook ads, Google ads, Monitoring engagements of each campaign, Shopify
Roles & Responsibilities:
- Campaign Planning and Execution: o Develop comprehensive digital marketing strategies o Plan, create, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels. o Optimize ad spend and keyword targeting to maximize ROI and bookings.
- Content Creation and Marketing: o Collaborate with designers and content creators to produce high-quality visuals, videos, and written content. o Implement content marketing strategies to attract and engage the target audience.
- Analytics and Reporting: o Monitor and analyse key performance metrics to assess the effectiveness of marketing campaigns. o Provide regular reports and insights to management on campaign performance, suggesting areas for improvement.
- Budget Management: o Manage the digital marketing budget, allocate funds effectively, and ensure cost-efficiency in all marketing initiatives.
- Competitor Analysis: o Stay updated on industry trends and monitor competitor marketing strategies to identify opportunities and threats.