Job description
- Conduct intensive research to gain an in-depth understanding of audience personas
Conduct extensive research on the topics, trends and consumer’s thoughts
Craft out content pillars and sub-pillars
Plan on the editorial calendar and proposition of content
Strategize and improve content delivery and promotion
Work with the Content Marketing Executives, creative teams, and writers to execute the strategy
Content presentation skills (to be able to determine how content should be packaged for new and existing consumers, to induce them to take business actions)
Content Delivery Skills (to determine the best distribution channel to deliver content to your audience)
Multitasking and organizational skills (to handle several types of projects and people regularly)
Editorial competency (to conduct thorough audits to determine what content to be kept, edited, rewritten, and more)
