Key Responsibilities:
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display
advertising
• Building and maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and
KPIs)
• Identifying trends and insights, and optimizing spend and performance based on the insights
• Brainstorming new and creative growth strategies
• Collaborating with internal teams to create landing pages and optimizing user experience
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points
• Instrumenting conversion points and optimizing user funnels
• Driving collaborations for business growth
• Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.
Skills Required: Should have good written communication, research, team building skills.
Education, Expertise & Experience
• Ability to drive marketing campaigns- end to end
• An eye for detail
• Coordination with cross functional teams to drive results
• Lead generation – develop and implement campaigns for traffic & leads
• Develop and maintain a network of relationships with key stakeholders
• Market research and competitor mapping for better positioning of services
