Email Marketing – Min 3yrs Exp – Bangalore – 6.5-7L CTC

Job Category: digital marketing
Job Type: Full Time
Job Location: Bangalore
Salary: 6.5-7L
Years of Experience: Min 3yrs

POSITION PURPOSE AND SUMMARY
We are looking for a talented Email marketing Expert to take the lead with our email marketing strategies.
Your main duties include running email marketing campaigns end-to-end, managing email databases, and
creating newsletters.
OBJECTIVES OF THE ROLE
● Conducting market research to understand Agency customer behavior.
● Reviewing our former campaigns to ascertain areas of strength and weakness, which could
increase subsequent Performance.
● Conceptualizing marketing campaigns that speak directly to the pain points of existing and
prospective clientele.
● Creating well-written copy that is free from mistakes.
● Collaborating with graphic designers to improve the appearance layout of outputs.
● Maintaining a database of customers who have opted to receive our correspondence.
● Distributing emails through the use of automation software.
● Monitoring and reporting on the utility of each campaign.
OTHER DUTIES
● Other duties as assigned
KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES
● Degree in marketing management, advertising, communications, or similar.
● Proven experience creating high-impact, unique marketing campaigns.
● Prior database management experience, preferably in a similar role.
● Familiarity with pertinent automation and performance evaluation software.
● Excellent project management skills are specific to marketing.
● Outstanding copywriting and copyediting abilities.
● Ability to harness collaboration to produce well-crafted content.
● Willingness to work extended hours to ensure that projects are completed, as needed.
● Must have at least 1 year of experience with a digital marketing agency and overall 3yrs of
experience in email marketing.
● You Should be familiar with at least one of the following – Get response – Marketo – SendIn Blue –
Mail Chimp – Zapier.
● Strong communication skills – written and oral
● Impeccable grammar, writing skills, and deep understanding of direct vs. indirect email copy
● Ability to track, measure, and report on results of email marketing campaigns to determine ROI
● Sufficient experience in marketing automation and content management systems
● Excellent analytical skills and ability to provide actionable insights from data
● Solid understanding of the sales lifecycle
● HTML Knowledge preferred
● Experience in Salesforce
● Skilled in problem-solving and project management
● Self-starter with a history of pushing for deadline-driven results
ENVIRONMENTAL JOB REQUIREMENTS
● Working with a variety of Time zones from the US to New Zealand
● In-Office position in Bangalore, India
● Stable infrastructure at home in terms of the Internet, Electricity for work-from-home days

Apply for this position

Allowed Type(s): .pdf, .doc, .docx

Land your dream job

by sending us your updated profile.

Angel and Genie ensures privacy and confidentiality of all our applicants & clients.