Lead Performance Marketing – Ahmedabad – 3+yrs Exp – 6-8L CTC

Job Type: Full Time
Job Location: Ahmedabad
Salary: 6-8L PA
Years of Experience: 3+yrs

Job Description:

  • Develop a highly visible customer acquisition campaigns including responsibility for messaging, scheduling, testing and analyzing the performance and identifying new opportunities based on customer and business data
  • Define KPIs and develop marketing plans for various channels, while identifying tactics with high efficiency and incrementality
  • Lead detailed analysis of campaign effectiveness, including acquisition results, creative targeting, and cohort analysis
  • Collaborate with internal operations, merchandise, creative, and planning teams to maximise impact of sales and astro events
  • Work with development and marketing teams to ensure user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user flow
  • Thinking creatively about ways to drive new customer acquisition across non-traditional media and channels
  • Reporting on progress against goals and relevant marketing metrics

Qualifications and Requirements:

  • A bachelor’s degree, preferably in Marketing, Advertising, or a related analytical field
  • 4 years of relevant experience in an ecommerce / direct response environment
  • Excellent written, verbal and interpersonal communications
  • Excellent analytical and quantitative skills
  • Experience in developing customer acquisition campaigns
  • Experience with Google Analytics or other web analytics tools
  • Strong empathy for customers AND passion for revenue and growth
  • Ability to identify, prioritise, and articulate highest impact initiatives

Experience : 3+ Yrs of relevant experience, not exceeding overall experience of 10 years.

Package : 6-8 LPA

Openings : 2

Qualification: Bachelor’s degree, preferably in Marketing, Advertising, or a related analytical field

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