Key Responsibilities
● Drive qualified pipeline generation through integrated B2B marketing campaigns
● Execute demand generation programs across digital and offline channels
● Build and optimize lead nurturing and lifecycle marketing programs to improve funnel
conversions
● Manage marketing-sourced pipeline targets, campaign ROI, and conversion metrics
● Support revenue growth through measurable marketing initiatives aligned with
business goals
● Identify and target accounts through ABM strategies and market research
● Collaborate with Sales and Pre-Sales teams to align campaigns with target accounts
and business priorities
● Analyze market trends, competitor positioning, and customer insights to improve
campaign effectiveness
● Ensure alignment between marketing campaigns, sales priorities, and pipeline goals
● Support go-to-market (GTM) initiatives for cloud, managed services, and enterprise
solutions
● Liaise with Google and strategic technology partners on joint GTM initiatives,
campaigns, co-marketing opportunities, and market development programs
● Manage and optimize multi-channel marketing campaigns including: Google Ads /
Adwords, LinkedIn campaigns, SEO, AEO (Answer Engine Optimization), GEO (Generative
Engine Optimization), Email marketing, Webinars and partner campaigns
● Improve digital visibility, lead acquisition, and campaign performance
● Manage CRM and marketing automation platforms such as HubSpot and Salesforce
● Track and analyze campaign performance
Required Skills & Experience
● 7+ years of experience in B2B marketing, preferably in Cloud, SaaS, Managed Services
(MSP), or enterprise technology environments
● Strong expertise in pipeline generation and demand generation marketing
● Hands-on experience with Account-Based Marketing (ABM) for enterprise accounts
● Experience collaborating with Sales and Pre-Sales teams in revenue-focused
environments
● Familiarity with cloud ecosystems including AWS, Azure, and GCP
● Experience managing performance marketing initiatives including Google Ads, SEO,
AEO, and GEO
● Experience with CRM and marketing automation platforms such as HubSpot and
Salesforce
● Strong analytical and data-driven mindset with focus on measurable business
outcomes
● Ability to manage multiple campaigns in a fast-paced environment
Preferred Qualifications
● Experience working with Google Cloud ecosystem or partner programs
● Familiarity with GTM partnerships and co-marketing initiatives
● Exposure to AI-enabled marketing tools and automation platforms
● Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field
