Job description / work responsibilities:
• Plan and achieve monthly and yearly sales targets; set monthly/quarterly/yearly targets for each distributor in the region.
• Ensure product availability at all relevant channels through the distributor sales force per company guidelines, drive redistribution value and volume targets.
• Build and enhance trade relations; drive continuous market development and addition of new outlets for wider coverage.
• Own distribution setup and secondary sales force deployment; extend support for implementation of all activities through the secondary sales network.
• Implement all trade/consumer activations and merchandising (visibility) programs with timely, quality feedback as per guidelines.
• Ensure distributors’ compliance with roles and responsibilities; develop each distributor profitably and execute sales/discount/trading terms as determined by the company.
• Monitor and minimize bad-goods returns; track deliveries from distributors to customers and ensure effective market coverage.
• Monitor distributor overheads and profitability (ROI); build strong business relationships with distributors, trade, and key accounts in assigned territories.
• Produce accurate and timely market intelligence reports (competitor activity, price changes, promotional support) and coordinate communication between the team and distributor management.
• Lead people process for the secondary sales force – performance evaluations, training, and cost optimization – while complying with all company policies, instructions, and directives.
Qualifications
• Strong communication skills with poise and confidence.
• Analytical approach; flexible, resourceful, and innovative mindset to solve on-ground challenges.
• Proven experience in FMCG/channel sales covering distributor handling, market coverage expansion, and trade relationship management.
