Technical & Domain Skills
● Strong understanding of cloud ecosystems (IaaS, PaaS, SaaS) and platforms such as
AWS, Azure, and GCP
● Expertise in B2B demand generation strategies across digital and offline channels
● Hands-on experience in Account-Based Marketing (ABM) for enterprise-level
targeting
● Proficiency in lead nurturing, building marketing pipeline, and lifecycle marketing to
improve funnel conversions
● High level of adaptability and agility in a fast-changing technology and market
environment to use AI
● Experience with CRM and marketing automation tools such as HubSpot and Salesforce
● Strong knowledge of MarTech stack management, including campaign tracking
optimization and automation
● Ability to analyze key performance metrics such as CAC, LTV, ROI, pipeline contribution,
and conversion rates
● Experience in executing multi-channel marketing campaigns (SEO/SEM, email
marketing, webinars, paid media)
● Strong content strategy experience including case studies, whitepapers, and thought
leadership assets
● Understanding of customer lifecycle marketing, including acquisition, retention, and
account growth strategies
● Experience working in B2B, SaaS, Cloud, or Managed Services (MSP) environments
What we are Looking For
● Master’s degree in Marketing, Business, Communications, or a related field
● 7+ years of experience in B2B marketing, preferably within cloud, SaaS, or managed
services (MSP) environments
● Strong understanding of cloud ecosystems (IaaS, PaaS, SaaS) and platforms such as
AWS, Azure, or GCP
● Proven expertise in demand generation, lead nurturing, and Account-Based Marketing
(ABM)