About the Role:
We are hiring an execution-focused Growth Marketer specializing in performance advertising. You will manage, optimize, and scale paid acquisition campaigns across Meta and Google Ads with a laser focus on ROI, conversions, and customer acquisition costs.
Key Responsibilities:
* Plan, set up, and execute end-to-end paid advertising campaigns on Meta Ads Manager and Google Ads.
* Manage monthly ad budgets exceeding ₹1,00,000, optimizing continuously for high ROAS and low CPL/CAC.
* Analyze and report on campaign performance metrics daily/weekly, presenting data-backed conclusions on ad fatigue, conversion rates, and scaling opportunities.
* A/B test ad creatives, copy, landing pages, and audience targeting to boost funnel conversion.
Requirements & Qualifications:
* 1.5 to 2 years of proven, hands-on experience in Performance Marketing.
* Strong expertise in campaign setup, audience segmentation, pixel setup, and bidding strategies on Meta and Google Ads.
* Proven track record of managing monthly ad spend of ₹1 Lakh+.
* Deep understanding of performance marketing statistics (CTR, CPC, CPL, CPA, CAC, ROAS).
* Strong analytical mindset with the ability to articulate numerical outcomes clearly.
