Growth Marketer – Performance Marketing
Location: Ahmedabad, Gujarat
Employment Type: Full-time
Experience: 1.5 – 2 Years
Working Days: 6 Days/Week
Working Hours: Flexible 9-hour shift (start time between 8:00 AM and 11:00 AM)
Compensation: ₹30,000 – ₹35,000 in-hand per month
About the Role
We are looking for an execution-focused Growth Marketer / Performance Marketer with hands-on experience in Meta Ads and Google Ads.
The ideal candidate should have strong expertise in paid acquisition, campaign optimization, conversion tracking, and performance analytics. This is not a generalist Digital Marketing or SEO role.
You will be responsible for managing and scaling paid campaigns with a strong focus on conversions, CPL, CAC, ROAS, and overall ROI.
Key Responsibilities
- Plan, set up, execute, and optimize performance marketing campaigns across Meta Ads and Google Ads.
- Manage monthly advertising budgets of ₹1 lakh+.
- Monitor campaign performance and optimize campaigns to improve conversions and ROI.
- Track and analyze key performance metrics including:
- CPL (Cost Per Lead)
- CAC (Customer Acquisition Cost)
- CPA (Cost Per Acquisition)
- CPC (Cost Per Click)
- CTR (Click-Through Rate)
- Conversion Rate
- ROAS (Return on Ad Spend)
- Conduct audience research, segmentation, targeting, and retargeting.
- Manage campaign setup, tracking, pixels, conversion events, and related campaign parameters.
- Develop and execute A/B tests for ad creatives, copy, landing pages, audiences, and campaign strategies.
- Identify ad fatigue, performance drops, scaling opportunities, and optimization areas.
- Analyze campaign data and prepare regular performance reports.
- Work closely with creative and business teams to improve campaign performance and lead quality.
- Scale successful campaigns while maintaining an efficient CAC and healthy ROAS.
- Stay updated with changes in Meta and Google advertising platforms and performance marketing best practices.
Requirements & Qualifications
- 1.5 – 2 years of hands-on experience in Performance Marketing / Growth Marketing.
- Strong practical experience with Meta Ads Manager and Google Ads.
- Proven experience managing ₹1 lakh+ monthly ad spend.
- Strong understanding of paid acquisition and conversion funnels.
- Good knowledge of campaign setup, audience targeting, retargeting, bidding strategies, and conversion tracking.
- Strong understanding of performance marketing metrics such as CPL, CAC, CPA, CPC, CTR, Conversion Rate, and ROAS.
- Experience with A/B testing of creatives, ad copy, audiences, and landing pages.
- Strong analytical and numerical skills.
- Ability to interpret campaign data and make data-driven optimization decisions.
- Good communication skills and the ability to clearly explain campaign performance and results.
Ideal Candidate
We are looking for someone who is:
- Execution-oriented, rather than purely strategic.
- Strong in hands-on Meta + Google Ads management.
- Comfortable handling significant monthly ad budgets.
- Highly data-driven and comfortable working with numbers and performance metrics.
- Focused on leads, conversions, CAC, and revenue, rather than vanity metrics.
- Capable of independently monitoring, optimizing, testing, and scaling campaigns.
Important Note
This role is specifically for Performance/Growth Marketing. Candidates whose experience is primarily in SEO, social media management, content marketing, branding, or general digital marketing without substantial hands-on paid advertising experience will not be considered.
