Creative Copywriter (Contract to hire) (4-6Yrs)
Karnataka, India (On-site)
Basic qualifications –
Minimum 4 years experience at a fast-paced advertisement agency
Should be an ‘idea’ person with experience handling clients; can rally creative
and digital teams around the central idea and concept
Excellent at formulating and presenting ideas for marketing and brand
communications
Participate in and lead brainstorming sessions . Ideate, write and execute original
and iconic creative concepts in response to brand managers’ briefs, objectives,
or goals
Passionate about new-age creative formats and creating brand campaigns –
including social media reels, shorts, and digital ad films.
Can write and tailor the content and copy according to their purpose – whether
they are intended to sell, engage, or inform
Ability to deliver omnichannel copywriting, including presentations, manifestos,
scripts, everything digital, webpages, blogs, social media, slogans, and news
releases. Understand the nativity requirements of different channels
Lives from brief to brief – hungry to break one down and come out with ideas
for hero/ hub/ hygiene content
Goes beyond writing to ensure flawless execution – works with creative and
shoot teams to ensure that the visual elements and forms complement the
words
Understand the target audience for each brand – you’re not just writing for the
brand, you’re writing for their community, so you’ll need to know what interests
them
Identifies key messages – understand the main thing that you want the audience
to feel and do and how to communicate this powerfully
High bar on quality – the ability to edit own and others’ writing. Grammar
obsessed!
Values research over everything else – interested in learning about fashion and
style and the latest trends
Identifies fresh and interesting angles for written pieces
Works collaboratively with the marketing team and brand managers to review
the impact of work
Works on business pitches and PPTs to present new ideas and projects
A Day in the Life
70% of the day creating, researching and conceptualizing new content across all
brands
30% of the day in ideation meetings, working on collaborative projects, and joint
ideation sessions tied to driving P0 metrics to meet organizational goals
You should be –
Competitive – Keep a keen eye on the competition and wider industry, always
staying one step ahead.
Accountable – ready to take on responsibility for managing projects from
concept to execution.
Communicative – proactively provide project status updates, and work
transparently with the wider team.
Energetic – have a sense of humor and high-frequency personality.
Persuasive – both internally and externally, with the ability to present ideas with
credibility, sound reasoning, and emotion.
Creative – across everything from reacting to new briefs to how they respond to
challenges.
Flexible – understands the fast-paced nature of the fashion landscape, and is
comfortable pivoting when priorities and trends change.
Qualifications
Agency background
Portfolio of past work and writing samples with metrics on performance
BA in English Literature with a postgraduate degree in advertising or mass media
communications
