Marketing & Sales Lead — TECHLEAP (Industrial Grade Centre of Excellence to be set up in institutions and government)

Function: B2B / B2G Sales • Partnerships • Brand & Demand Gen (B2C+ as a plus)

Location: Pan-India (Bengaluru/Delhi/Mumbai preferred)

Reports to: CEO / Program Director – TECHLEAP

Leads: Regional Sales Managers, Partner/Channel Managers, Digital Marketing team, Proposal & Pre-Sales

Role Purpose:
Lead and scale the commercial and brand growth engine for TECHLEAP, Mentric’s flagship skill-education ecosystem. This role combines B2B/B2G enterprise sales (state and central skill missions, HEIs, universities, PSUs) with strategic marketing across brand, demand generation, and digital/field initiatives.

Key Objectives:

1. Win and execute government programs (MEGA ITI, NSDC/SSC, state skilling, CSR/PPP, tenders/RFPs).
2. Establish long-term academy and lab partnerships with colleges and universities.
3. Build TECHLEAP into a strong, industry-linked brand known for employability and institutional imp

Key Responsibilities

1) Go-to-Market & Pipeline Ownership (B2B/B2G)

• Build the national GTM plan targeting states, universities, polytechnics, and CSR/PSU opportunities.
• Own enterprise pipeline (3–4× coverage) through account-based selling, territory planning, and partner engagement.
• Lead RFI/RFP/EoI/GeM responses—solution framing, bid management, pricing, and compliance.

2) Government & Institutional Sales

• Engage with Skill Depts., MSDE, State Missions, DTEs, and Universities to drive MoUs, PPPs, and framework agreements.
• Build OEM/integrator alliances (FANUC, SMC, ABB, etc.) for joint bids and co-funded projects.

3) Value Proposition & Consultative Selling

• Craft institutional value stories covering brand impact, accreditation, placement, and ROI.
• Deliver CXO-level pitches and develop proposal assets—decks, case studies, and ROI tools.

4) Marketing & Brand Leadership

• Own TECHLEAP brand strategy, positioning, and partner governance.
• Drive integrated marketing—digital (SEO, social, automation), content, and field activations (roadshows, conclaves, demo days).
• Build thought leadership through PR, media, and industry body engagement.

5) Channel & OEM Co-Marketing

• Execute joint campaigns, demo tours, and events with OEMs and partners.
• Manage MDF/JMF programs, lead sharing, and case-study pipelines.

6) Team, Process & Tools

• Build and lead a strong sales & marketing team (AEs, bid managers, BDRs, digital).
• Implement CRM and automation (Salesforce/HubSpot); ensure pipeline hygiene and accurate forecasts.
• Track performance through OKRs and dashboards (pipeline, win rate, CPL/CAC, ROI).

Qualifications & Experience

• 10+ years in enterprise, education, GovTech, or edtech sales & marketing with proven B2G tendering and B2B institutional sales experience.
• Strong record of securing multi-crore, multi-year education, skill, or technology projects; hands-on experience with government e-procurement platforms (GeM, CPPP, state portals).
• Proven leadership in marketing and brand-building initiatives—digital, offline, and content-driven demand generation.
• Exposure to B2C student marketing, funnel management, counsellor networks, and digital CAC optimization is an added advantage.

Skills & Competencies

• Expertise in consultative selling, ROI-based solution storytelling, and senior stakeholder engagement.
• Strong proposal writing and bid management skills; adept in pricing, SLAs, commercial terms, and contract review.
• Data-driven marketer skilled in segmentation, A/B testing, performance analytics, SEO/SEM, and marketing automation.
• Proven team leadership under target pressure with focus on coaching, pipeline management, and execution discipline.
• Excellent communication and presentation skills; proficiency in English (regional languages a plus).
• Willingness to travel extensively (40–60%) for client, partner, and event engagements.

Success Metrics (KPIs)

• Maintain strong pipeline health: ≥3× coverage, 25–35% win rate on qualified B2B/B2G deals, and optimized sales cycle time.
• Achieve annual order intake targets and grow recurring revenue from campuses and government programs.
• Drive marketing effectiveness through MQL→SQL conversion rates, marketing-sourced pipeline %, CAC optimization, and event/webinar ROI.
• Strengthen brand performance measured by media visibility, OEM/partner co-marketing reach, inbound leads, and website conversions.
• Expand and activate the partner ecosystem—number of active OEM/channel MoUs and value of co-funded initiatives.