About the Role
We are seeking a CRM Manager to lead customer relationship management initiatives for our luxury
brand. The ideal candidate will be responsible for designing, implementing, and optimizing customer
programs that build long-term loyalty, enhance customer engagement, and drive business growth
through data-driven insights, up-selling, and cross-selling strategies.
The CRM Manager will play a critical role in delivering a seamless luxury customer experience across touchpoints, ensuring personalized engagement with both new and existing clients.
Key Responsibilities
Customer Relationship Strategy
Develop and execute CRM strategies aligned with the brand’s luxury positioning.
Design and implement customer loyalty programs, engagement initiatives, and retention campaigns.
Customer Engagement & Outreach
Manage customer outreach for both existing and potential high-value clients.
Tailor experiences and communications to enhance customer satisfaction and brand affinity.
Data Analytics & Insights
Leverage data mining, segmentation, and predictive analytics to understand customer behavior.
Provide insights for up-selling and cross-selling opportunities.
Program & Campaign Management
Drive targeted marketing campaigns, ensuring measurable impact on customer engagement.
Monitor and report CRM performance metrics, customer lifecycle value, and ROI.
Collaboration & Leadership
Work closely with marketing, retail, and digital teams to integrate CRM strategies across channels.
Manage CRM tools and platforms to ensure efficient operations and customer data integrity.
Key Requirements
MBA in CRM / Marketing with 7+ years of relevant experience.
Proven track record in hospitality, luxury, or customer-centric industries.
Strong understanding of CRM systems, analytics, customer lifecycle management, and loyalty
programs.
Excellent communication and interpersonal skills to engage with high-net-worth customers.
Ability to design personalized customer journeys that align with luxury brand standards.
Why Join Us?
Be part of a leading luxury brand shaping world-class customer experiences.
Opportunity to lead strategic CRM initiatives with direct impact on brand loyalty and growth.