Key responsibilities & Accountability:
- Creative Conceptualization & Campaign Execution
Develop original visual concepts and direct the creative output across branding, marketing, event, and digital campaigns, ensuring consistency and quality across media.
- Design Strategy Alignment
Translate brand stories into visually engaging design languages that align with both client objectives and target audience sensibilities, spanning ATL, BTL, digital, MICE, and experiential formats.
- Team Leadership & Mentorship
Lead, guide, and review the work of design team members; provide constructive feedback and ensure on-brand, on-brief, and timely delivery of design assets.
- Event & Experience Design
Design creative visual assets for conferences, activations, exhibitions, and internal branding that resonate emotionally and elevate the physical experience of spaces and events.
- Cross-functional Collaboration
Partner closely with copywriters, programmers, production teams, and client leads to translate concepts into integrated campaigns with seamless narrative flow.
- Brand Custodianship & Internal Communication
Ensure brand identity is consistently maintained through all deliverables and internal touchpoints, including Neoniche’s own communications and creative culture.
- Trend Forecasting & Visual Innovation
Stay ahead of design and cultural trends to proactively evolve NeoNiche’s creative output, explore innovative visual styles, formats, and techniques to bring fresh perspectives to every campaign.
Required Qualifications & Experience:
- Degree in Applied Arts, Communication, Design, Fine Arts, or equivalent from a reputed design school.
- 8-10 years of experience in graphic design within the event, media, advertising, or creative industry.
- Proven expertise in event design, brand activation, and integrated campaign design (both print & digital).
- Hands-on experience with Adobe Creative Suite, CorelDRAW, typography, and layout design.
Required Skills & Competencies:
- Deep understanding of visual storytelling, brand systems, and audience psychology.
- Strong grasp of print production, file handling, and layout adaptation for multi-format campaigns.
- Ability to balance creativity with strategic intent and tight deadlines.
- Eagerness to explore new tools, formats, and creative trends across industries.
- Excellent visual judgment, attention to detail, and team-oriented mindset.
- Effective communicator able to justify design decisions internally and externally.
- Passion for events, experience design, and brand immersion.