Key Responsibilities / Accountability
Strategic Concept Development
Own the end-to-end development of ideas, concepts, and themes for events, campaigns, and internal initiatives, ensuring alignment with brand objectives and audience insights.
Client Pitch Support & Creative Storytelling
Craft compelling narratives, decks, and scripts for client presentations, working closely with BD, strategy, and creative teams to win business and enhance proposal impact.
Brand Voice & Messaging Alignment
Ensure consistency in tone, language, and brand positioning across content formats—whether digital, onground, or internal communication.
Cross-Functional Creative Collaboration
Partner with design, digital, and delivery teams to translate ideas into visual storytelling, theme lines, and end-to-end narratives.
Social Media Campaign Thinking
Contribute to the ideation and copywriting for social media content, employer branding campaigns, and thought leadership initiatives.
Research, Trends & Insight Mining
Stay ahead of cultural, consumer, and category trends to infuse concepts with freshness and relevance.
Required Qualifications & Experience Required Skills & Competencies
Graduate/Postgraduate in Communications, Journalism, Mass Media, English, or Marketing
4–6 years of experience in creative copywriting, brand communication, or experiential/event marketing
Exposure to integrated campaigns (digital + on-ground) & experience with B2B/B2C brands
Proven experience in leading pitches, script writing, and concept presentations
Ability to simplify complex ideas into compelling narratives and copy.
Required Skills & Competencies
Strategic storytelling and creative ideation.
Strong command over written English with flair for impactful copy
Excellent presentation and articulation skills
Team collaboration and time management
Visual and cultural awareness
Ability to work in a high-pressure, fast-paced environment