Role Overview
We are looking for a highly skilled Market Mix Modeling (MMM) Analytics
professional who can independently build robust econometric models and, more
importantly, translate model outputs into clear, actionable business insights. The
ideal candidate combines strong quantitative expertise with excellent communication
and stakeholder management skills, enabling data-driven decision-making for senior
business leaders.
Key Responsibilities
Modeling & Analytics
Design, build, and maintain Market Mix Models using econometric and
statistical techniques (e.g., regression, adstock, saturation curves).
Analyze the impact of marketing levers such as TV, Digital, Print, Promotions,
Pricing, Distribution, and External Factors on business outcomes.
Conduct scenario planning, budget optimization, and ROI analysis to support
marketing investment decisions.
Perform data validation, feature engineering, and model diagnostics to ensure
robustness and reliability.
Insight Generation & Storytelling
Interpret complex model results and convert them into simple, compelling
business narratives.
Develop executive-ready presentations that clearly articulate insights,
assumptions, risks, and recommendations.
Answer “so what?” and “what should we do next?” questions for business and
marketing stakeholders.
Stakeholder Engagement
Work closely with Marketing, Sales, Finance, and Leadership teams to
understand business context and objectives.
Present findings and recommendations to senior stakeholders with confidence
and clarity.
Act as a thought partner in guiding marketing strategy using data and
analytics.
Required Skills & Qualifications
Technical Skills
Strong hands-on experience in Market Mix Modeling or marketing analytics.
Proficiency in Python / R and advanced SQL.
Solid understanding of statistics, econometrics, and time-series analysis.
Experience working with large, multi-source datasets (media, sales,
promotions, external variables).
Familiarity with optimization techniques and simulation-based what-if analysis.
Business & Communication Skills
Ability to explain complex analytical concepts in simple, business-friendly
language.
Strong written and verbal communication skills; comfortable presenting to
senior leadership.
Proven experience in insight storytelling and recommendation framing.
Preferred Qualifications
Experience in FMCG, Retail, E-commerce, Telecom, or CPG industries.
Exposure to multi-country or multi-brand MMM engagements.
Experience working in consulting or client-facing roles.