Director – User Acquisition & Growth Marketing (Bangalore)
You will own and drive the global UA, growth and digital marketing strategy across all platforms for a suite of social casino games. This leadership role involves building and managing a high-performing UA and growth team, overseeing large-scale budgets and delivering sustainable, scalable user growth through paid campaigns, funnel optimization and innovative acquisition, retention and engagement initiatives. You will be responsible for driving full-funnel growth strategies from awareness to monetization while fostering a culture of experimentation and data-driven decision making.
Core Responsibilities
- Drive full-funnel growth strategy- acquisition, activation, engagement, retention, and monetization with a focus on optimizing user lifetime value (LTV) and reducing churn
- Build and scale systems for growth experimentation, including rapid A/B testing, audience segmentation, and personalized user journeys
- Identify and unlock new growth levers such as referral programs, influencer marketing, cross-promotion, web-to-app strategies, and SEO/ASO enhancements
- Collaborate with product and live ops teams to integrate growth initiatives into gameplay loops and in-app engagement
- Develop and manage a robust growth analytics framework to measure cohort behavior, funnel conversion, and campaign incrementality
- Lead the integration of retention campaigns (push, email, in-app) into the broader growth strategy to maximize user value over time
- Evaluate and implement AI-driven tools for predictive modeling, creative automation, and user targeting to scale efforts efficiently
- Champion a culture of data-driven decision making and continuous iteration across the growth team
- Define and execute the overall UA and digital strategy, aligned with company goals across global markets
- Build, lead and mentor a team of UA specialists
- Oversee planning, execution and optimization of UA campaigns across Meta, Google Ads, Apple Search Ads, programmatic DSPs, and other emerging channels.
- Collaborate closely with production and art and marketing teams to ideate and iterate on ad creatives that maximize CTR, ROAS and other relevant KPIs
- Leverage deep analytical expertise to forecast, track KPIs, model LTV, and optimize CAC and ROI at scale
- Work with Analytics and Engineering teams to enhance attribution frameworks, tracking infrastructure and reporting tools (e.g. Appsflyer /Adjust)
- Stay ahead of industry trends, competitor strategies, privacy regulation changes and evolving platform capabilities
- Manage and strategically allocate UA budgets, ensuring optimal spend efficiency while delivering transparent performance reporting to executive leadership
Desired Profile:
- Minimum of 12-15 years of progressive experience in user acquisition/ digital marketing, with at least 10 years in senior leadership roles driving large-scale growth initiatives
- Ability to work in a startup ecosystem and have the bend to create processes and workflows from scratch.
- Expertise in campaign management on platforms like Meta, Google UAC etc. ideally in the gaming or entertainment sector
- Deep understanding of analytics platforms, MMPs, attribution models and cohort analysis
- Strong leadership, strategic thinking and communication skills
- Bachelor’s or Master’s degree in Marketing, Business, Data Science, or related fields
- Experience in social casino or real-money gaming sectors
- Familiarity with AI-driven UA automation tools and in-house UA platforms
- Global market exposure, particularly US and Tier-1 markets