Key Responsibilities
Develop and execute downstream marketing strategies for launched products.
Define competitive positioning, core messaging, and differentiated value propositions.
Lead the development of pricing strategies, market segmentation, and customer targeting plans. Design and deliver training programs for internal sales teams, field application specialists, and customers.
Create high-impact marketing collateral—including presentations, brochures, case studies, product guides, and digital content.
Equip the commercial team with battle cards, objection-handling tools, and sales enablement kits.
Capture and analyze voice-of-customer insights through direct engagement with clients, KOLs, and partners.
Collaborate closely with Sales, R&D, Product Development, and Clinical Affairs to align strategy and execution.
Qualifications
4–7 years of experience in downstream product management, marketing, or commercial strategy in life sciences, molecular diagnostics, or spatial omics.
Proven track record of launching and scaling high-growth scientific products.
Strong understanding of oncology workflows, lab processes, and the needs of researchers, pathologists, and clinicians.
Exceptional communication skills with the ability to turn complex science into compelling commercial messaging.
Experience in pricing strategy, go-to-market planning, sales training, and product adoption.
Familiarity with digital marketing tools and platforms is a plus (e.g., CRM, CMS, email automation).
Bachelor’s or Master’s degree in Life Sciences, Molecular Biology, Biotech, or a related field (MBA is a plus).