1. Brand Building & Thought Leadership
Establish in DevSecOps & B2B software solutions.
Create and execute a strong brand positioning strategy in global and Indian markets.
Develop high-quality content strategies (blogs, case studies, whitepapers, industry reports) to showcase our expertise.
Build relationships with industry influencers, media, and event organizers to increase visibility.
2. Lead Generation & Revenue Growth
Design and execute a data-driven demand generation strategy to drive high-quality B2B leads.
Utilize a mix of ABM (Account-Based Marketing), inbound marketing, SEO, PPC, and email marketing for pipeline growth.
Drive partnership marketing, referral programs, and strategic alliances to accelerate business expansion.
3. Strategic Marketing Campaigns & Events
Plan and execute industry events, webinars, and tech conferences to engage prospects and customers.
Work closely with the sales team to create sales enablement materials, presentations, and GTM strategies.
Develop and track KPIs for campaign performance, ROI, and lead conversion metrics.
4. Digital & Performance Marketing
Leverage LinkedIn, Google Ads, and programmatic advertising to reach decision-makers in enterprise tech.
Optimize marketing automation tools (HubSpot, Marketo, or similar) for personalized outreach.
Use analytics and A/B testing to refine marketing strategies for maximum impact
What You Bring
- 10+ years of experience in B2B software marketing, preferably in DevSecOps, cybersecurity, SaaS, or enterprise tech.
- Proven expertise in strategizing, executing, and scaling B2B lead generation & brand-building initiatives.
- Strong understanding of ABM, content marketing, digital marketing, and event marketing strategies.
- Hands-on experience in SEO, PPC, LinkedIn ads, email marketing, and CRM tools.
- Ability to lead a lean, high-impact team while working closely with sales & product teams.
- Excellent storytelling, communication, and data-driven decision-making skills.
- Self-starter mindset with a passion for scaling brands in niche tech markets.