To lead the strategic execution of projects by building operational efficiency, driving cross-functional coordination, and ensuring superior service delivery across all business verticals. The role demands strong leadership, commercial acumen, and a deep understanding of production, vendor ecosystems, and agency operations. The GM will be the anchor of execution, compliance, and delivery excellence across the organization’s national and regional projects.
Key Responsibilities / Accountability
Strategic Operational Leadership
- Oversee the end-to-end operations lifecycle from manpower planning and vendor management to
- execution and post-event review, ensuring timely, high-quality, and cost-effective delivery.
Financial & Commercial Oversight
- Manage project-wise P&L
- Budget forecasting and vendor negotiations.
- Ensure adherence to board-approved margins.
- Optimize cost-to-deliver ratios and maintain financial discipline across the department.
Vendor Network & Ecosystem Management
- Develop and strengthen a pan-India vendor ecosystem across production, technical, printing, hospitality, and compliance services for increased leverage and market agility.
Team Building & Capability Development
- Mentor and lead a multidisciplinary team across functions such as production, technical, and permissions.
- Create a talent pipeline through structured hiring, hands-on training, and performance coaching.
Cross-Functional Synergy
- Establish seamless coordination between operations, client servicing, finance, and creative teams to align deliverables with expectations and contractual commitments.
Process, Compliance & SOP Governance
- Institutionalize checklists, MIS reviews, forecasting tools, and SOPs to elevate consistency, output quality, and risk mitigation across all touchpoints.
Client Experience Management
- Address client escalations, ensure on-ground excellence and uphold company’s delivery reputation through solution-driven execution strategies and proactive engagement.
Required qualification & Experience
- 10+ years of progressive experience in event operations, production, or project delivery
- within the marketing/events domain.
- Graduate/Postgraduate in Business, Marketing, or related field.
- Strong experience in leading high-impact project teams across regions.
- Proven track record of managing budgets, timelines, vendor negotiations, and stakeholder
- expectations.
- Exposure to B2B/corporate experiential marketing is preferred.
Required Skills & Competencies
- Strong leadership and team management abilities.
- Commercial acumen with deep knowledge of cost structures and margins.
- Excellent communication, stakeholder management, and troubleshooting skills.
- High adaptability to changing project dynamics, with a hands-on, agile approach.
- Proficiency in Microsoft Office and project tracking tools.
- Ability to work under pressure and lead from the front during high-intensity event cycles.