What you will own:
Design Vision & Strategy
● Define and own the product design vision across all of Ctruh’s surfaces — editor,
platform, APIs, and consumer touchpoints
● Translate complex product and business goals into coherent, elegant design
strategies that scale
● Drive a consistent, high-quality design language and evolve Ctruh’s design system as
the product grows
● Lead long-term UX strategy for AI-native interaction paradigms — designing for
uncertainty, latency, and generative outputs
● Establish and champion a design culture of rigour, craft, and user advocacy across
the company
Team Leadership & People Management
● Hire, mentor, and grow a team of UX designers, UI designers, and user researchers
● Create clear growth paths and foster a feedback-rich culture that makes designers
better every quarter
● Conduct regular design reviews, provide high-quality critique, and set the bar for
what great looks like
● Partner with design leads to delegate ownership without losing coherence across the
team’s output
● Champion psychological safety and inclusion in design decision-making
Hands-On Design & Craft
● Lead design for flagship features and complex UX challenges — actively contributing
wireframes, prototypes, and spec-ready flows
● Own the design of core 3D and AI-powered workflows: AI scene generation, asset
manipulation, real-time previewing, and spatial editing
● Produce and review high-fidelity prototypes to validate interaction patterns before
engineering investment
● Maintain and evolve Ctruh’s component library and design system in Figma, ensuring
adoption across teams
● Design for accessibility (WCAG 2.1 AA) as a baseline standard, not an afterthought
User Research & Insight
● Define and drive a mixed-methods user research practice: usability testing,
contextual inquiry, surveys, and analytics-led discovery
● Synthesize qualitative and quantitative signals into clear, actionable design insights
● Partner with PMs to establish success metrics for design: task completion, error
rates, time-on-task, CSAT, and NPS
● Embed continuous feedback loops from production usage into the design iteration
cycle
● Conduct competitive UX audits across 3D creation tools, AI productivity apps, and
enterprise SaaS platforms
Cross-Functional Collaboration & Leadership
● Partner deeply with Product Management to co-own the product roadmap — design
should shape prioritisation, not just execute it
● Collaborate with Engineering to ensure design feasibility, maintain quality during
implementation, and influence frontend architecture decisions
● Communicate design decisions and tradeoffs clearly to executive stakeholders —
with rationale grounded in user data
● Represent design strategy in investor, partner, and enterprise customer
conversations
● Drive launch readiness from a design perspective: documentation, handoff quality,
and post-launch design QA
Highly Desirable
● Experience designing 3D tools, WebGL interfaces, spatial computing products, or
AR/VR applications
● Familiarity with AI-native product design — crafting UX for generative outputs,
uncertainty states, and model latency
● Exposure to real-time or collaborative product experiences (e.g., Figma-like
multiplayer, live preview environments)
● Background in e-commerce, retail tech, or product visualisation at scale
● Experience contributing to or building open-source design systems
● Prior startup experience: comfort with zero-to-one design at speed alongside
structured scaling
● Basic front-end literacy (HTML/CSS/JS) — enough to understand implementation
constraints and engage meaningfully with engineers
● Published writing, talks, or portfolio case studies that demonstrate thought leadership
in UX or product design