Job Purpose
As a Conceptualizer – Copy & Concept, you will be responsible for leading ideation and storytelling across client
pitches, campaigns, and strategic communication. You will drive narrative development, brand voice consistency,
and creative articulation across formats. The role demands a strategic mindset, a passion for storytelling, and an
eye for cultural relevance.
Key Responsibilities / Accountability
Strategic Concept Development
Own the end-to-end development of ideas, concepts, and themes for events, campaigns, and internal
initiatives, ensuring alignment with brand objectives and audience insights.
Client Pitch Support & Creative Storytelling
Craft compelling narratives, decks, and scripts for client presentations, working closely with BD, strategy,
and creative teams to win business and enhance proposal impact.
Brand Voice & Messaging Alignment
Ensure consistency in tone, language, and brand positioning across content formats—whether digital, on-
ground, or internal communication.
Cross-Functional Creative Collaboration
Partner with design, digital, and delivery teams to translate ideas into visual storytelling, theme lines, and
end-to-end narratives.
Social Media Campaign Thinking
Contribute to the ideation and copywriting for social media content, employer branding campaigns, and
thought leadership initiatives.
Research, Trends & Insight Mining
Stay ahead of cultural, consumer, and category trends to infuse concepts with freshness and relevance.
Required Qualifications & Experience Required Skills & Competencies
Graduate/Postgraduate in Communications,
Journalism, Mass Media, English, or Marketing
Strategic storytelling and creative ideation
4–6 years of experience in creative copywriting,
brand communication, or experiential/event
marketing
Exposure to integrated campaigns (digital +
on-ground) and experience with B2B/B2C
brands
Proven experience in leading pitches, script
writing, and concept presentations
Ability to simplify complex ideas into
compelling narratives and copy.
Strong command over written English with flair
for impactful copy
Excellent presentation and articulation skills
Team collaboration and time management
Visual and cultural awareness
Ability to work in a high-pressure, fast-paced
environment.
Craft high-conversion pitch content that
improves win-rates and directly contributes to
revenue growth from both new and existing
clients.
Deliver strategic, insight-driven narratives
that exceed client expectations and elevate
the perceived creative value of the agency.
Collaborate with cross-functional teams to
uplift creative standards, share knowledge,
and foster a culture of innovation and
storytelling.
Align creative concepts with brand and
business objectives to strengthen market
positioning and drive long-term client
partnerships.