Product & Brand Marketing
• Drive marketing strategy and go-to-market planning for
across trauma, surgery, and wound care verticals.
• Develop positioning, clinical messaging, and storytelling aligned with both
clinician and institutional buyer personas.
• Plan and execute product launches, KOL engagement, and education programs
in partnership with medical aLairs.
• Manage product lifecycle marketing including updates to claims, packaging, and
sales tools.
Digital Marketing
• Own and execute digital campaigns (SEO/SEM, email marketing, paid media,
webinars, and influencer outreach).
• Manage brand presence across digital platforms – including website, social
media (LinkedIn, Instagram, YouTube), and e-commerce partners.
• Use tools like Google Ads, HubSpot, Meta Business Suite, Mailchimp, and
Google Analytics to drive lead generation and conversion.
• Measure campaign ROI and optimize digital strategies based on data and
insights
Sales Enablement
• Create high-quality sales materials including brochures, digital visual aids, case
studies, and product training content.
• Work closely with the sales team to support on-ground promotions, hospital
demos, and distributor programs.
• Coordinate clinical campaigns, trade shows, and workshops to strengthen brand
visibility.
Market Intelligence & Strategy
• Conduct competitor benchmarking and market analysis to support strategic
planning.
• Gather and synthesize feedback from field teams, clinicians, and patients to
enhance product positioning and value proposition.
• Identify growth opportunities across geographies, customer segments, and usecases.
Qualifications & Skills:
• Bachelor’s in Life Sciences / Biomedical Engineering / Pharmacy. MBA in
Marketing, Healthcare Management, or Digital Marketing preferred.
• 4–8 years of marketing experience in advanced wound care, trauma, or
medical devices.
• Proven ability to develop integrated marketing campaigns and product strategies.
• Strong grasp of digital marketing tools and platforms with an analytical
approach to optimization.
• Excellent communication, cross-functional collaboration, and project
management skills.