WHAT YOU’LL BE DOING
- Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads.
- Build, track, and optimize UA campaigns
- Upload new creative to the content library
- Develop performance reports and communicate results to partners
- Analyze and act on campaign performance based on ROI, ROAS, and projected LTV Work with the design team to develop creative assets on a regular basis for advertising campaigns
- Work with India engineering team to ensure accurate attribution and report generation
- Direct and participate in analytics and tracking implementation tasks
- Lead and mentor junior team members, providing guidance and support on campaign strategies and execution
- Coordinate cross-functional efforts across marketing, creative, analytics, and product teams
- Oversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and timeliness
- Contribute to strategic decision-making and resource planning to scale UA efforts efficiently
SKILLS YOU’LL NEED
- 5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred)
- Demonstrated team leadership experience, including mentoring and guiding team members
- Entrepreneurial mindset with willingness and ability to “own it”
- You want to be “THE BEST UA Specialist” in the industry
- Experience working in the social/mobile freemium game industry
- Excellent data analysis skills and experience working in a metrics-driven role
- Practical working knowledge of tracking technologies, methods and UA KPIs
- Exposure to one or more tools/systems like Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc
- Ability to optimise available budgets to get desired results
- Ability to analyse the data from the attribution platforms and present the results. Exposure to Looker studio, etc preferred
- Understanding of ad creative formats and how to brief design teams for performance-driven assets (videos, banners, playable ads)
- Highly organized and attention to detail
- Strong math skills
- Self-starter with a problem-solving attitude with and without direction
- Passion for staying up to date with UA techniques, strategy, audience building and targeting
- Bachelor’s/Master’s degree in math, marketing or finance